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Message from the CEO

Message from the CEO

BTG’s Integration for Development and Cooperation for Win-win Result

Mr. Liu Yi, CEO of BTG

After years of exploration, BTG has gained its own way of integration for development and cooperation for win-win result. It has set up a layout where six sectors, namely hotel service, tourism service, catering service, transportation service, commercial service and tourism real estate service, interact with one another and achieve sustainable development.

By sticking to the strategy of “brand+ capital”, BTG has gradually adjusted its structure, enhanced its management and innovated its operation, so as to lead Chinese Hospitality. BTG owns ten series brands including “Beijing Tourism Capital” and many independent brands. Its hotel brands with independent IPR such as “AHN LUH”, “NUO Hotel”, “Tangram”, have unveiled successively; besides, it has and will continue to import high-end international goods and management brands. BTG is striving to realize real and inclusive growth of the company with six sectors basically forming a layout featuring a listed company, a brand series and a set of chain management system. The building of “5+1”platform has intensified the group’s control over capital settlement, centralized purchasing, property real estate, source sharing, human resource development etc. and has paved the way for the third-party payment business and tourism e-commerce. Innovative operation services represented by Yukai Motorcade and Meng Huijun Workshop come out one after another, which constantly implement and bring fame to the guiding ideology “Chinese Hospitality”.

BTG abides by the principle of domestic network, international chain, modern management, intensified investment and cluster development. BTG has basically formed domestic industrial layout and is creating two industrial clusters in Beijing and Hainan. Its investment in Beijing is mainly concentrated on Chang’an Avenue and other key areas along the radiation; its investment in Hainan is centered on tourism and culture court of South Mountain, Sanya along the radiation. The group has invested and set up many tourism companies in countries and regions such as the USA, France, Belarus and Hongkong. The group plans to implement dozens of large-scale investment and financing projects during the Twelfth Five Year Plan Period, so as to further enhance the core competitiveness of the Group. We hope that more and more friends will understand BTG, join in hands with us and invest in us, to share the achievements of BTG development and prosperity with us through the above-mentioned operation system and investment projects. In 2013, BTG will continue the implementation of the requirements drew from the Groups’ Second Party Representatives Meeting under the guidance of “Chinese Hospitality”, and creative a brand new world by continuous study, achieve in the new career by earnest work, innovation and the courage of shouldering responsibilities, and lead a new working style by solidarity, harmony and diligence. In the process of building the overall core competitiveness of the Group, BTG people will continue to devote their efforts in the transformation and innovation of the Group, and make greater achievements by aspiring spirit, steadfast working style, and great enthusiasm to achieve at work.

We hope that more and more friends will understand BTG, join in hands with us and invest in us, to share the achievements of BTG development and prosperity with us through the above-mentioned operation system and investment projects.