Beijing Tourism Group.

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Corporate Strategy

Corporate Strategy
  • Brand strategy:

    Becoming internationalized while fostering national brand

  • Group strategy:

    Brand + Capital

  • Best practice: 

    Chinese Hospitality

  • Development goal:

    by 2015, the scale of total assets will exceed 50 billion yuan, operating income over 50 billion yuan and profit 2.5 billion yuan. By 2020, based on the year 2015, the scale of total assets, operating income and profit will double.